RubyPlay has made its latest market entry after forming an alliance with South African casino operator LottoStar.

RubyPlay has announced its latest market entry after forming an alliance with South African online casino operator LottoStar.

Citing “strong ambitions to extend its footprint across regulated markets worldwide”, this deal will see RubyPlay tap into the South African market by supplying its complete catalogue of slot titles to the operator’s online casino lobby. 

“Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa,” said Trevor Ginsberg, CEO of RubyPlay. “We believe we will see the same success in Africa as we have recently experienced in Latin America. It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.

“We pride ourselves in our ability to deliver customised content to operators, and we have no doubt that South African players will love our games.”

Through the partnership, South African online casino players will now be able to access RubyPlay slot titles that aim to “combine online expertise with land-based heritage”, with games such as Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree.

Tasoulla Hadjigeorgiou, CEO of LottoStar, added: “We are very excited to partner with RubyPlay as they prove to be a world-leading and innovative supplier. The South African betting market is always looking to be entertained through customised and novelty games. 

“Through this relationship, we will add another element of exciting new games to our already wide range of game offerings.”