Enteractive & Coolbet launch LatAm campaign to return “lapsed players”

Latin America
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Enteractive has joined forces with Coolbet to produce player activation campaigns across regulated markets in Latin America. 

Through the partnership, Enteractive will implement the activation campaigns for Coolbet to prioritise the latter’s player engagement, retention and reactivations. 

Julija Moisenko, Head of Marketing Operations at Coolbet, commented: “We are thrilled to be working with Enteractive and their unique approach to player engagement. This partnership enables us to stand out from the competition and demonstrate to our players that we care about their experience. We are excited to see the results of this collaboration.”

The collaboration will utilise Enteractive’s (re)Activation Cloud platform, as Coolbet shares selected player segments with the former’s expert agents, focusing on registered non-funded player accounts, who will subsequently contact players via one-on-one conversations over the phone in a bid to “bring back lapsed players”. 

Using this personal approach is suggested to be a “proven way to convert more deposits from PNFs” while also upholding responsible gaming values by ensuring players can afford to deposit and gamble with Coolbet before encouraging them to do so. 

Andrew Foster, Enteractive’s Head of Business Development, added: “Our mission is to connect igaming brands with their players through real one-to-one conversations. We are confident that our expert team of call agents will help Coolbet achieve new levels of success in player conversions and reactivations.”

As this project places particular focus on Latin America, Enteractive’s call agents will be native-speaking to communicate efficiently with the “lapsed players”. 

Foster concluded: “Enteractive’s personalised, sustainable approach, seamless integration, and solid returns are invaluable to brands seeking to enhance their players’ experience while also improving their bottom line. 

“With each and every call adding value to the player’s brand experience, conversion or reactivation campaigns should not be overlooked.”