Gateway Casinos & Entertainment has begun an affiliate marketing deal with the Ontario Lottery and Gaming Corporation, building on the existing partnership between the two parties.
Under the terms of the agreement, Gateway will promote OLG’s iCasino and iSports product offering to customers in Ontario, including iCasino slots, table games, live casino, a digital sportsbook, and PROLINE+ through OLG.ca. Customers will be sent a link to the OLG website so they can place wagers.
Tony Santo, CEO of Gateway, commented: “The agreement with OLG is another way we are delivering excellent customer experiences. Our customers can enjoy the convenience of playing their favourite games or betting on the big game from the convenience of their phone or laptop.
“We will bring the action to them through OLG.ca to keep the fun going in between visits to a Gateway casino.”
Gateway already operates 14 casinos across Ontario on behalf of OLG, creating entertainment destinations for communities to enjoy, including deploying their signature casino and food & beverage brands like Match Eatery & Public House and the new Playtime Casino Wasaga Beach.
Each Gateway property in British Columbia, as well as OLG.ca, also utilises OLG’s PlaySmart programme and holds RG Check accreditation to help promote responsible gambling.
Duncan Hannay, OLG’s President and CEO, added: “Our new marketing agreement with Gateway is another example of how we are working with our valued partners to build on the strength of the OLG brand and enhance the gaming experience for customers.
“This, in turn, helps us increase our contribution to the people and Province of Ontario”.
