Kindred launches proprietary tech platform in Pennsylvania

Pennsylvania state flag
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Kindred has gone live with its proprietary tech platform in the US state of Pennsylvania.

On the back of a similar launch in New Jersey in May, customers in the Keystone State will now have access to the Unibet casino and sportsbook apps on the Kindred platform.

“We are delighted to be able to migrate our customers in Pennsylvania onto the Kindred platform,” commented Nils Andén, who has been Interim CEO of Kindred Group since former CEO Henrik Tjärnström resigned from the position in May.

“Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.”

Kindred’s Unibet brand has previously been operational in the Pennsylvania market for the past three years, offering personalised content and products to players in the Keystone State.

Across North America, Unibet is also live in Arizona, Indiana, New Jersey, Virginia and the Canadian province of Ontario.

Earlier this month, Unibet was announced as the official training wear sponsor for Championship football club Leeds United.

Under the terms of the deal, the online casino’s branding will feature on the men’s first team and women’s training wear, as well as the men’s first team coaching staff, from the beginning of the 2023/24 season.

The training wear will be sold by Leeds with and without the sponsor branding.