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France’s Autorité Nationale des Jeux has begun a collaboration with advertising regulatory authority Autorité de Régulation Professionnelle de la Publicité to examine and improve gambling advertising regulation in the country.

The ANJ and ARPP will work together to analyse the advertising practices of French operators ahead of upcoming sporting events such as the 2023 Rugby World Cup and the 2024 Olympic Games.

The partnership between the gambling and advertising authorities will be structured around five key topics: 

  • Respective role clarification
  • Points of view sharing
  • Information exchange
  • Annual observatory creation
  • Regular collaboration

The ARPP will be established as the first point of contact for operators ahead of distributing their advertising campaigns, while the advertising authority will be able to ask the ANJ to share its opinion on material it has concerns about.

The two organisations will work together when complaints are filed to the Advertising Ethics Jury and when commercial communication is withdrawn, as well as for the creation of an annual observatory to exchange gambling industry advertising trends.

The ANJ and ARPP will also collaborate on the creation and improvement of tools that provide support to operators, such as the gambling module of the Certificate of Responsible Influence.

Last month, the ANJ began cooperating with the Belgium Gaming Commission on regulation to help optimise player protection and create a safe gambling environment in each country.