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Bragg Gaming Group has agreed to a new global distribution deal with 888 Holdings for its William Hill, 888casino and Mr Green brands across several European markets.

Expanding upon a collaboration which initially began last year, content from Bragg will be made available with William Hill in the UK, with Mr Green in Italy, Sweden and Denmark, and with 888casino in Italy.

The new deal follows previous launches between the two parties across the UK, Spain and Ontario markets over the last year.

Ofir Gal-Mor, Group Head of Content at 888 Holdings, commented: “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality.

“We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”

Enhancing its market reach, Bragg’s proprietary and exclusive content that will be made available to 888’s brands includes titles from Powered by Bragg partners and from Bragg Studios brands, such as Atomic Slot Lab and Indigo Magic.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, added: “We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. 

“Our extensive portfolio of exclusive igaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.

“This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”