Online casino continues to push along Denmark’s gambling space

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Gross gaming revenue across Danish gambling has increased through June thanks to the performance of the online casino segment, with the country subsequently remaining ahead on a year-on-year basis.

This has seen the nation’s gambling ecosystem track a 1.18 per cent overall drop year-on-year through the 31 day reporting period to DKK 513m (2020: DKK 507m), according to figures reported by the Danish Gambling Authority, Spillemyndigheden.

Contrasted to the previous month, revenue has dropped 13 per cent from DKK 590m, with each of the nation’s core divisions reporting revenue downfalls.

Online casino retained its place at the top of the tree courtesy of a slight 2.5 per cent year-on-year revenue rise to DKK 238m (2021: DKK 220m), however, this represents a 5.55 per cent monthly decrease from May’s DKK 252m (£29.04m).

Elsewhere, Denmark’s betting segment recorded a 1.91 per cent drop year-on-year to DKK 154m (2022: DKK 157m), with this figure down by a larger 26.31 per cent from the previous month’s DKK 209m (£24.09m).

Land-based casinos remained consistent year-on-year with revenue of DKK 30m (£3.45m), which is a slight decline month-on-month from DKK 31m (£3.57m). 

In Denmark’s final reporting segment, that being gaming machines, revenue dropped nine per cent and 7.14 per cent YoY and MoM from DKK 100m (£11.52m) and DKK 98m (£11.29m) to June’s figure of DKK 91m (£10.48).

Through the month, online casino comprised 43.4 per cent of total GGR, ahead of betting’s 34.14 per cent, the 17.21 per cent of gaming machines and land-based casinos’ 5.25 per cent.

On a year-to-date basis, each reporting segment tracked an increase YoY as revenue through H1 closed at DKK 3.43bn (£395.29m), up 5.17 per cent when compared to the DKK 3.26bn (£375.7m) of 2022.

It is igaming that once again makes up the largest percentage of this figure via a 5.86 per cent uptick to DKK 1.49bn (2021: DKK 1.41bn), while betting dropped 3.25 per cent as of June 30, 2022, to finish up at DKK 1.16bn (2021: DKK 1.13bn).

Elsewhere, gaming machines shot up 6.32 per cent across the six month period to DKK 596m (2022: DKK 560m), while land-based casinos reported revenue of DKK 175m (£20.17m), up 8.2 per cent YOY from DKK 161m (£18.55m).

Furthermore, the DGA’s StopSpillet compulsive gambling helpline recorded 50 related conversations through the month, while the country’s ROFUS self-exclusion scheme counted 42,604 (2022: 38,921) registered individuals as of June 2023.

In addition, the DGA has also entered into a partnership with a tripartite of high-profile betting integrity organisations.

Sportradar – via its Sportradar Integrity Services division – the United Lotteries for Integrity in Sport and the International Betting Integrity Association, have all signed a formal cooperation agreement with the regulator.

The trio will alert the DGA if unusual betting partners on Danish sports events are detected, such as the potential of match-fixing. The three organisations monitor sports events to detect irregularities, such as ‘fluctuations in odds setting or effort in the bet.