Sweden is fighting back against illegal gambling. Granted additional funding to back up a government pledge to give it more power, state regulator Spelinspektionen issued B2B permits to providers who wish to continue offering their services to the country’s operators from July.
But what will it mean for the established European market? What changes are we likely to see? Mike Collins, Product Owner at Thunderkick, and Marina Zacharopoulou, Technical Compliance Manager of Altenar, continue the conversation.
CasinoBeats: Players are undoubtedly more protected in a well-regulated environment. How do you look to develop products that can fit enhanced regulatory regimes?
Mike Collins: As a supplier, Thunderkick is committed to developing products that meet the strictest regulatory requirements. We have always dedicated ourselves to providing a safe and secure gaming environment for our players. As a result, we’ve therefore already developed a suite of products that meet the strictest requirements.
With the implementation of enhanced regulatory regimes, we will continue to ensure that our products comply with all regulatory standards and provide players with the highest level of protection.
Marina Zacharopoulou: To develop products that align with enhanced regulatory frameworks, it is imperative for us to prioritise the incorporation of features along with our operators that promote responsible gambling, player protection, and regulatory compliance.
This may entail implementing tools for self-exclusion, age verification, responsible gambling limits, and secure payment options. Adapting to regulatory changes is of utmost importance in guaranteeing a secure and compliant gaming environment for players. Additionally, it is crucial to maintain a user-friendly atmosphere for the end-users.
CB: There are always regulatory changes afoot in most markets generally, but do you believe that these moves in Sweden will see others follow suit?
MZ: Sweden has implemented several measures to safeguard its citizens from the perils of gambling addiction. The government has enforced various restrictions on the advertising and promotion of gambling.
These measures have demonstrated positive effects, as only four per cent of the population between the ages of 18 and 84 exhibit patterns of risky gambling. Among them, three per cent display signs of a gambling addiction, while 0.5 per cent suffer from a diagnosed gambling addiction.
Regulatory alterations within one country often inspires others to follow suit, particularly when these changes are perceived as effective in addressing concerns related to illegal gambling, player protection, or public health.
However, it is important to recognise that each country’s regulatory landscape is distinct, and the decision to implement similar measures will depend on various factors, including local priorities, political dynamics, and industry advocacy.
MC: In short, yes – we believe that these regulatory changes in Sweden will over time set a precedent for other markets to follow. We welcome this development and believe it will ultimately decrease the amount of administration required for suppliers and operators alike.
Getting games approved just once in the market before making them available to all operators directly will greatly benefit all actors in each market, creating a much more efficient and effective gaming environment.
