Betsoft focused on Dutch brand development following Fair Play deal

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Betsoft Gaming has enhanced its foothold on the Dutch online gaming ecosystem after disclosing an integration agreement with Fair Play Casino.

Building on a slew of prior partnerships, which includes a tie-up that was struck with Holland Casino some time ago, the online casino content supplier will take its entire portfolio live with the operator’s digital portal.

Under the terms of the partnership, Betsoft titles will become available for Play Play users include Wilds of Fortune, Golden Dragon Inferno, Stay Frosty, Take the Bank, Stampede and the ‘Pop’ series.

In addition, the supplier, whose recent product launches include mini and crash games, will also deliver a series of in-game enhancement tools including Take the Prize and Tournament, which form a part of Drive, the firm’s gamification toolbox.

Anastasia Bauer, Head of Account Management, Betsoft Gaming, said: “Betsoft is a well-known brand across the Netherlands. 

“It is important for us to continue our brand development with a key operator such as Fair Play. We are delighted to be working together and anticipate a very successful long-term relationship.”

Fair Play Casino is licensed within both the online domain and land based ecosystem, with the group boasting a network of 34 physical branded casinos.

The entity made its debut in the country upon the opening of the legalised online gambling market in October 2021, doing so alongside Toto Online brand of Nederlandse Loterij; Holland Casino; and NSUS Malta, which counts GGPoker as part of its stable.

Furthermore, the Ksa also issued approvals to Estonia’s Play North, operator of the Rocket Casino and Pikakasino brands, bingo operator Tombola, bet365; Belgian brand Bingoal, Italy’s Betent; and LiveScore Malta.

“We are proud of our reputation for delivering the best game releases for our clients,” Pascal Janshen, Business Development Manager of Fair Play, said of this group’s latest tie-up

“Partnering with high quality providers such as Betsoft ensures that we maintain our competitive edge as well as our reputation for quality. We are very much looking forward to growing our partnership.”