Push Gaming is aiming to achieve a significant uplift across an array of globally regulated jurisdictions after rolling-out a “landmark deal” alongside Betway.
In what becomes the second noteworthy deal detailed by the group in quick succession, following last month’s bet365 tie-up, the studio is looking to receive “a considerable boost” to its profile in key regions.
Anthony Werkman, CEO of Betway Group, said: “We are proud to announce the addition of Push Gaming’s portfolio across several of our key markets.
“At Betway, we strive to bring our customers the finest and most innovative gaming content, and partnering with Push Gaming aligns perfectly with our goal of giving our players more exciting games to enjoy.”
The partnership will initially cover the UK, .com and Mexican markets, with the online casino and sports betting operator set to gain the integration of the entire portfolio of Push Gaming’s slots suite.
This will see Betway players gain access to online gaming titles such as Razor Returns, as well as other flagship releases such as the Fat series, Big Bamboo and Jammin’ Jars.
“This landmark deal with Betway is the perfect way to consolidate the fantastic work all our teams have been producing,” stated Fiona Hickey, Director of New Business and Markets at Push Gaming.
“Given Betway’s position at the top of the industry in a considerable number of markets, it’s been fantastic working with them on this integration and I’m sure we’ll have many years of success together.
“Betway’s premium platform offers an ever-growing number of players in the exact regions we’re growing in so we’re thrilled at the prospect of collaborating with such a world-class brand and the opportunities it will bring going forward.”