Super Group, the parent company of Betway, has announced that the betting brand has been named as the official global betting partner of the Arsenal men’s team.
Through the deal, Betway will “enhance the supporter experience” of the English Premier League club by producing and delivering global activations and exclusive content across all social media platforms, as well as promoting responsible gambling.
As part of the partnership, the betting brand will be featured on advertising boards at Arsenal’s home ground – Emirates Stadium – for Premier League, FA Cup and Carabao Cup games.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices,” commented Anthony Werkman, CEO of Betway Group.
“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium. We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.”
Arsenal isn’t the only Premier League team Betway is partnered with, as the betting brand also has deals in place with West Ham as a principal partner and with Brighton as an official global partner.
Betway also has partnerships with clubs in La Liga, the Bundesliga and across several other sports including the NBA, NHL, tennis, cricket and horse racing.
Juliet Slot, Chief Commercial Officer at Arsenal, added: “We are pleased to announce Betway as our Official Global Betting Partner.
“It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
