Xtremepush has disclosed the acquisition of Thunderbite, a provider of gamification and loyalty programmes, for an undisclosed sum.
This, said the firm, will look to “redefine player engagement and boost customer loyalty” across sports betting and igaming, in addition to the ecommerce, publishing, and financial services verticals that it also serves.
“We are excited about the future and the endless possibilities this acquisition brings to the industry,” explained Tommy Kearns, Xtremepush CEO and Co-Founder.
“The unified solution of Xtremepush and Thunderbite offers 1:1 player experiences, straight out of the box, saving time and enhancing the user experience.
“Combining Thunderbite’s gamification expertise with real-time data from Xtremepush, as well as our AI and omnichannel activation, we can deliver performing, personalised acquisition and retention strategies for clients.”
The strategic acquisition will see all 23 Thunderbite employees, including the three founding shareholders of Mark van der Putten, Lisa Langhorn, and John Smith, join Xtremepush following completion.
Smith noted that this transaction has seen the company secure a strong future for its continued operation.
“We are stronger than ever before, and this exciting development sets us apart from our competitors,” he said.
“This is a significant milestone, not only for Xtremepush and for Thunderbite, but for the igaming sector and other industry sectors invested in personalised digital marketing.”
Thunderbite was founded in 2013 and is headquartered in Gibraltar, with offices in mainland UK, Finland and in the Netherlands, while the 2013 established Xtremepush is Dublin headquartered and debuted a New York office two years ago to accelerate a North American push.
Furthermore, 2021 also saw Xtremepush secure $33m in growth capital as the group looked to drive its global expansion strategy. This included funding from Grafton Capital, a London-based growth investor in European technology companies, alongside a refinanced debt facility.
“We are the only unified platform on the SBG market globally, which addresses major pain points for operators, who can now have their data flowing, end to end, from day one,” Kearns continued. “This essentially creates a one-to-one seamless and exciting experience for their customers.
“Our comprehensive solution ensures every aspect of the customer journey is addressed, providing unparalleled value to operators, through relevant, timely player communication that will drive engagement and loyalty. Essentially, we are setting a new standard in the industry.”
