Over the past few years, Wazdan has made significant progress in becoming one of the frontrunner in igaming, crafting imaginative digital slot games that have engaged players – and this trend persists.
As well as game development, the company also strives to develop new technologies and solutions to ultimately create a stand-out gaming experience. One such example of this is the launch of its Mystery Drop promo tool.
According to Andrzej Hyla, Chief Commercial Officer at Wazdan, Mystery Drop’s success was best showcased by it being awarded the Game Feature of the Year at the CasinoBeats Game Developer Awards. It provides both operators and players with exceptional results while intensifying the overall gaming experience. Hyla gives us an overview of Mystery Drops and why he believes this will revolutionise player engagement.
CasinoBeats: What is Mystery Drop? Why was it named the Game Feature of the Year at the CasinoBeats Game Developer Awards?
AH: Mystery Drop is our proprietary promotional tool, which can be integrated into all of our games. It enhances player engagement by awarding random prizes without disrupting gameplay. We believe it was recognised as the Game Feature of the Year at the CasinoBeats Game Developer Awards due to its significant impact on player engagement.
Mystery Drop introduces an element of unpredictability by awarding unexpected prizes during the play, injecting a sense of thrill and liveliness into the experience. It comes with robust marketing functionalities that have been demonstrated to prolong players’ interest.
Its easy integration into our slot games allows operators to adjust and tweak various parameters according to their preferences. These can be as diverse as currency, minimum bet, campaign period, rewards, and more, all of which have driven substantial increases in Unique Active Players, Game Rounds, and Bet Sum.
CasinoBeats: How does Mystery Drop work?
AH: Operators can incorporate Mystery Drop into Wazdan games through network promotions or individual operator-specific promotions.
During gameplay on slots with active Mystery Drop, players have a chance to win random prizes with every spin. When a player wins, they are presented with nine mystery boxes, each hiding a reward available in the prize pool. As they are prompted to choose their prize, the tension rises and the gaming experience is amplified in turn.
The entire setup is managed by us with no need for the operator to do anything on their end. The operators receive all marketing materials they might require during the promotion, such as banners,, marketing texts or other content for their sites. Additionally, in case of needing any personalised materials, we are happy to provide them at any time during the promotion.
CasinoBeats: What are Network Promotions and why are they so inviting?
AH: Network Promotions utilise Mystery Drop to run simultaneously at casinos of any operator that decides to join them. They are themed promotions designed to align with specific occasions, accompanied by meticulously prepared marketing materials, ready for operators to publish on their websites.
This year we will have a total prize pool of €3,950,000, with the entire amount fully covered by Wazdan. Throughout the year we have already held multiple promotions such as God’s Clash or Wazdan Breaks the Rules, with the latter holding a total prize pool of €1,000,000 all by itself.
These promotions are tailored to match particular events, creating a festive atmosphere. For example, we can focus on Easter games during Easter, Irish games around St. Patrick’s Day, and so on. We strive to meet our clients’ needs ahead of time and provide them with ready-to-go promotions, encompassing all of our games, including the top-performing titles. Massive prize pools incentivize players to get engaged with the games and contribute to boosting casino results.
Players participating in Network Promotions can win rewards from the prize pool simply by opting in. They are only required to play any of our titles to have a chance of being presented with the mystery boxes. This allows them to focus on the engaging gameplay of any given slot while also having a thrill of receiving bonus rewards.
CasinoBeats: Are there new Promotions prepared for the last quarter of this year?
AH: For the last quarter of 2023, we have prepared three new Network Promotions:
Mystery Fall: Autumn-themed promotion from September 15 to October 15.
HalloWIN Drop: Halloween-themed promotion from October 23 to November 19.
Xmas Drop: Christmas-themed promotion from November 27 to December 26.
Each of these promotions features a collective prize pool of €2,500,000 and aims to engage players with Mystery Drop rewards throughout the quarter, which is especially exciting in the run-up to Christmas and the new year. Operators still have the chance to join any and all of them and benefit from the increased player engagement, which is now a staple for our promotions.
CasinoBeats: Do game providers need to create promo tools and other similar features to satisfy casino operators’ needs?
AH: In a constantly evolving industry, game providers are encouraged to offer more than just games. Wazdan emphasises diversification through products like Mystery Drop.
Adapting to changing market demands is crucial, and offering a variety of products is essential.
While games remain important, additional features and tools can enhance player engagement.
We’re acutely aware that, like all games, not all features may succeed, but striving for innovation and improvement is essential, and allows us to stay ahead of the game.
Fresh and exciting promotions and tools keep players engaged and attracted to games. By embracing innovation and creating versatile tools like Mystery Drop, we make sure that operators can cater to a broader range of player and casino needs.
