Design Works Gaming has made further headway into New Jersey’s online casino space after teaming-up with Hard Rock Bet is what is hailed as “another major partnership”.
This will see the operator’s revamped offering, which is charged with elevating the entertainment experience across both retail and online, house a raft of the igaming supplier’s content suite.
Among these will be a selection of titles that have regularly been cited by Eilers-Fantini in their monthly online game performance report, which tracks igaming’s performance in the Garden State, as well as Michigan, West Virginia, Pennsylvania and Connecticut.
“Hard Rock’s iconic brand and reputation combined with DWG’s high-performing content is a winning combination,” noted Troy Zurawski, DWG CEO.
“The partnership is a logical next step for both of us as we each look to further scale our presence in New Jersey. The Hard Rock team has nearly 50 years of experience providing world-class entertainment, so they know what to deliver to keep their players coming back for more. And our content is proven to do just that.”
Under the terms of the agreement, New Jersey-based Hard Rock players will gain titles such as Armadillo Artie Gone Wild and Tiger Palace. Additional content will also become available over the coming months, including DWG’s LuckyTap titles and Vegas-style steppers.
The Hard Rock Bet platform, which replaced the group’s rebranded sportsbook and online casino offerings earlier in the year, is hailed as representing an “important milestone” in the group’s ongoing quest to gain ground in the US’ digital arena.
“Our Hard Rock Bet online casino has been a hit so far in New Jersey with the addition of more casino games – hundreds more – to our all-new, easy-to-use app and web experiences,” stated Grant Williams, Hard Rock Digital SVP of Casino.
“We’re excited for the addition of DWG’s popular titles to our robust gaming portfolio and to continue adding more games each month to entertain our players like no one else can.”
