Hard Rock Digital has rolled-out a refreshed online casino make-up within New Jersey, which it is hoped will elevate the entertainment experience across both the retail and online spaces.
The Hard Rock Bet platform, which replaced the group’s rebranded sportsbook and online casino offerings earlier in the year, is hailed as representing an “important milestone” in the group’s ongoing quest to gain ground in the US’ digital arena.
“We’re excited to welcome Hard Rock Bet to New Jersey,” stated George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.
“The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions.
“This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”
Hard Rock Bet’s proprietary casino, which is slated to house “hundreds” of slots table and live games dealer games, as well as exclusive titles, will sit alongside the company’s existing sportsbook within the Garden State.
The platform, currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia, will also see players be able to take advantage of an overhauled rewards program.
This offerings prizes across sports betting and igaming, and includes bonus play/bets, cash, Mystery Wheel spins and a Tesla. The tiered program will also be integrated with the group’s land-based offering.
“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new icasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital.
“We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”