The first half of this year has been a “whirlwind” for Booming Games, with new licences, new products and new partnerships all keeping the team busy. But according to Head of Sales Aaron Axisa, the second half of the year is going to be even more jam-packed with big announcements.
Chatting to CasinoBeats, Axisa walks us through the major milestones for the company in the last few months before outlining some of the key territories for expansion later in the year.
CasinoBeats: Firstly, can you begin by giving our readers an introduction to yourself – who you are and what your role at Booming Games entails?
AA: I started out as an account manager here, but back in 2021, I switched things up and moved into the sales department.
Being the Head of Sales means I’m in charge of the sales crew, driving up the revenue, and playing a big role in the company’s overall achievements. It’s been an amazing ride so far, and I can’t wait to see where the future takes me in the always-exciting igaming world.
CasinoBeats: It’s been a busy first half of the year – what would you say have been some of the biggest milestones for Booming Games so far?
AA: It’s been very busy and very exciting indeed. First of all, we’ve unlocked new territories with licences for the UK and SGA, we`ve also managed to enter the Netherlands, Colombia and Spain. Those strategic moves enable for us many new possibilities to grow our European and LatAm presence.
We also need to mention new partnerships with top tier operators, such as Kindred, Rivalo, TonyBet, Snai and Bingoal, which boosted our games performance.
Our slots have been climbing the charts, with Leprechaun’s Lucky Barrel and BabyBloomers rocking AskGamblers as the best seasonal games to play. Hold onto your hats – PayDay Pig is making a name for itself as one of the top five new UK online slots for 2023. And the talk of the town? Dog Heist Shift ‘n’ Win, stealing hearts with its catchy theme, Cash Collect feature and mind-bending Shift ‘N’ Win mechanics.
But the adventure doesn’t stop there. We were shortlisted for big awards like EGR B2B Mobile Gaming Software Supplier and Slot Game Provider of the Year at the SiGMA Awards Americas 2023.
The first half of the year has been a whirlwind, and we’re gearing up for even more excitement ahead.
CasinoBeats: As we understand, you’ve made progress in entering three new markets this year – Netherlands, Colombia and Spain. Why did you choose to enter these markets in particular? Have you found that players within these markets show a preference for particular Booming Games titles?
AA: Absolutely, entering the Netherlands, Colombia and Spain has been a strategic move for us. These markets have shown immense potential and align perfectly with our growth vision.
In the Netherlands, the vibrant gaming culture and the recent regulatory changes presented an exciting opportunity. Players there have a knack for engaging gameplay, which resonates well with our titles. Colombia for instance, with its rapidly expanding igaming scene, provided us a chance to tap into a dynamic player base seeking innovative entertainment.
Our games’ unique features have certainly caught their attention. Spain, a key hub for online gaming, felt like a natural fit. Players appreciate our diverse portfolio, and the market’s appetite for fresh, engaging content has allowed us to shine.
In all three markets, we’ve observed players showing a clear excitement for Booming Games titles. Our focus on immersive gameplay, captivating themes, and innovative mechanics has struck a chord with them. It’s an exciting journey, and we’re thrilled to be part of their gaming experiences.
CasinoBeats: You recently acquired both a UKGC and SGA licence. How will these two new licences enable Booming Games to expand its European footprint?
AA: Obtaining both the UKGC and SGA licences was a significant achievement for us and a meticulous process. These licences mark a pivotal moment for Booming Games. With the UKGC and SGA certifications in hand, we’re empowered to expand our European presence significantly.
These licences act as stamps of approval, showcasing our commitment to responsible gaming and compliance. They open doors to new partnerships with reputable operators, allowing players across the UK and Sweden to experience our innovative titles.
These licences definitely strengthen our position in the European market and amplify our ability to deliver top-notch entertainment to a broader audience. We’re excited for the journey ahead.
CasinoBeats: Tell us about some of the exclusive releases that you’ve launched this year – how important are exclusive titles when it comes to building long-term engagement with players?
AA: Exclusive releases are very important for us, as they play a crucial role in fostering long-term player engagement. We’ve had the pleasure of introducing some exciting exclusive titles to the gaming world, such as BetFlag’s Gold Gold Gold, StarCasino’s King Cobra, and BetVictor’s Pinata Wildz and more.
Exclusive titles hold a special place in building lasting relations. They offer players a unique experience and tend to generate higher levels of engagement due to their novelty and the sense of being part of an exclusive club.
Players are more likely to explore and immerse themselves in these games, fostering a stronger bond with the game and the brand. This translates to longer playtimes, increased interaction, and a more dedicated player base. So those releases definitely elevate the gaming experience to a whole new level and contribute significantly to our long-term success in the industry.
CasinoBeats: How do you ensure that Booming Games slots stand the test of time?
AA: It is, of course, an ongoing journey that involves rigorous testing, continuous learning, and constant refinement.
We follow a meticulous process of analysis, examining the performance of our games to pinpoint what resonates most effectively within specific markets. This involves understanding player preferences, trends, and evolving gaming dynamics. By delving into these insights, we uncover valuable lessons that guide us in crafting experiences that players truly love.
Our commitment to quality and longevity is evident in our portfolio. We have a few games that were introduced several years ago, yet they continue to reign as top performers. This speaks to our dedication to crafting games that stand the test of time, thanks to their engaging gameplay, innovative features, and timeless appeal.
So, the approach combines a blend of data-driven insights, player feedback and a dedication to innovation. By consistently fine-tuning our offerings, we ensure that Booming Games slots remain captivating and enjoyable for players, maintaining their popularity and relevance over the years.
CasinoBeats: What can we expect to see from Booming Games in 2023 and beyond?
AA: We’ve got cool stuff coming your way – new games with innovative features and mechanics. Stay tuned for more details coming real soon!