Wolverhampton Wanderers has teamed-up with LeoVegas in what is billed as a “record partnership deal” that will designate the operator as the club’s official training kit partner for the current season.
The collaboration will see LeoVegas become featured on Wolves’ first-team training kits for the entirety of the 2023/24 season, with branding to also be prominent across the club’s Molineux home stadium Molineux.
“We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners,” commented Russell Jones, General Manager for Marketing and Commercial Growth at Wolves.
“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.
“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”
Following the official announcement, the online casino and sports betting group is aiming to utilise the alliance to further amplify a commitment on growing LeoVegas’ sports presence globally.
Earlier in the year, strengthened sporting ties were gained after becoming a principal partner and front of shirt sponsor of English League One side Blackpool FC.
Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, added on the company’s latest sponsorship deal: “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.
“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”