Ahead of SBC Summit Barcelona, Javier Sacristán, Digital & Operations Director at R. Franco Digital, discusses the state of play in the Spanish market and his expectations for the remainder of 2023.
CasinoBeats: How strong is the Spanish market at the moment and what sort of casino content is proving a hit with players?
Javier Sacristán: We are all very aware of the nuances of the Spanish online market. Despite certain constraints that are placed upon the industry, the sector is nonetheless undergoing sustainable growth.
Casino games hold significant weight among Spanish players and are furthermore the vertical that is the most receptive to innovation. Content that grants players a certain degree of control over outcomes, or those that provide highly distinct forms of entertainment are, in my belief, those that will stand out to become the next big hits.
CB: Which recent commercial deals have been particularly successful for R. Franco Digital?
JS: No matter which type of partner we form an agreement with, every single deal is important to us and each of them adds value to our products and knowledge to our team. Currently, our platform’s focus lies in the international arena within regulated markets and the Americas, a region rich in potential, is of particular interest as we aim to further accelerate our growth.
By the end of 2023, we expect to have launched new operations in Mexico, Colombia and Puerto Rico, and believe that in each of those jurisdictions, our content will resonate with players.
CB: From a product/service perspective, what do you expect to be talking about to potential and existing partners in Barcelona?
JS: I believe the two main topics will be responsible gaming and innovation, often combined into a single one. Both of these subjects are timely, with player protection foremost in the minds of so many in the industry right now as we continue to strive to create a safe, secure environment for every player. Innovation ties in with this idea through the provision of new technologies that are focused on reducing potential harm to players all over the world.
CB: What does exhibiting at SBC Summit Barcelona mean for R. Franco Digital?
JS: SBC Summit Barcelona provides an excellent platform for sharing our passion for the industry with all attendees. By introducing our innovations and solutions to potential new clients, and reinforcing our existing partnerships to address the challenges and opportunities facing this dynamic sector, we believe we will enjoy another successful event in the country we call home.
CB: Finally, could you describe your digital strategy heading towards the end of 2023 and the start of next year?
JS: To provide a couple of headline strategies, in terms of games, our focus will be trained on creating content for specific market needs, as well as client segmentation. On the platform side, we will continue to strengthen and expand long-term global agreements with carefully chosen partners, as we continue to grow our influence in regulated markets worldwide.
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R.Franco Digital will be exhibiting at booth CG712 in the Casino & iGaming Zone at SBC Summit Barcelona, which takes place at Fira Barcelona Montjuïc on 19-21 September.
