L&W extends ReelPlay aggregation tie-up for ‘continued success’


Light & Wonder has prolonged an aggregation partnership with ReelPlay as the pair agreed to continue delivering slot releases together for another four years.

Focusing on the rest of the world in addition to North America, the long-term deal extension will see ReelPlay’s roadmap of slot content taken live via Light & Wonder’s aggregation service, with 12 games planned annually. 

Steve Mayes, Digital Partnerships Director at Light & Wonder, explained: “We have worked closely with ReelPlay for many years. They have established themselves as a flagship partner for Light and Wonder and we are excited to see their continued success. 

“This new deal secures exclusive access for our operator partners to some of the most innovative and interesting mechanics available on the market.”

Within ReelPlay’s content offering, Light & Wonder’s partnered operators will gain access to upcoming slot titles using the supplier’s proprietary mechanics Infinity Reels and 10K Ways, including ‘popular hit’ 10,000 Wonders 10K Ways. 

ReelPlay also has plans to create games using variable RTPs, in a bid to accommodate ‘the increasing demands of the evolving online space’.

“Light & Wonder has long been a highly valued partner to ReelPlay,” added David Johnson, CEO at ReelPlay. “We are delighted to have signed this multi-year extension agreement, which will see our games continue to be delivered to leading casino operators all over the world through L&W’s wide-reaching aggregation platform.

“Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP such as 10K Ways and Infinity Reels. 

“ReelPlay games entertain for the long term and are enjoyed by players globally, driving revenues for key partners in regulated markets worldwide.”