Mexican casino operator Foliatti Casino has been named as the official casino partner in Mexico for NFL side the San Francisco 49ers.
Signalling the first sponsorship of its kind across the American football league, the collaboration looks to bring the 49ers closer to its Mexican fanbase as the land-based operator is set to serve as the presenting sponsor of its promotional game – 49ers Lucky Six.
Available via the team’s Spanish-language website, 49ers.com/esp, the free-to-play game will allow Spanish language 49ers fans to compete each week to win prizes such as official merchandise and casino credit for Foliatti.
“Our collaboration with Foliatti Casino represents an exciting milestone as the first partnership of its kind,” said Ryan Connors, Senior Director, San Francisco 49ers.
“We’re thrilled to be pioneering this path with an authentic Mexican brand like Foliatti Casino, and grateful that it will enable us to engage with new communities in Mexico and provide unique experiences for 49ers Faithful across the country.”
In addition to sponsoring 49ers Lucky Six, the casino brand will be the presenting sponsor of an official 49ers watch party event tailored for the team’s Mexican fans. Details for this event are set to be announced ‘in the near future’.
Pamela Loman Huerta, Operations Director, Foliatti Casino, commented: “American football is one of the most followed sports in Mexico, so this is an exciting opportunity to connect with one of the most iconic teams in the league.
“The 49ers Faithful are remarkably passionate, and we look forward to showcasing our state-of-the-art casinos with them, while creating new joint experiences for our players and VIPs.”