Kaizen Gaming-owned brand Betano has confirmed a global sponsorship deal with the upcoming UEFA European Football Championship taking place in Germany.
It builds on the operator’s links to the World Cup last Summer, as it continues to build its brand through sporting collaborations.
Kaizen Gaming Founder and CEO, George Daskalakis, commented: “We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament.
“This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.
“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”
The UEFA EURO 2024 will take place next summer between June 14 and July 14, with a total of 10 cities planned to host as the tournament moves across the country.
Guy-Laurent Epstein, UEFA Director of Marketing, added: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024.
“Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”
CasinoBeats Breakdown: When the European Championship comes round in Germany, there won’t be any bigger sporting events in the world. For Betano to be associated so closely with the event, the eyeballs and exposure the brand can draw could be unrivalled. What will be integral for the firm is maximising the link to engage with a host of activations in the run up to and during the tournament.
