Flutter’s Paddy Power and Betfair gain live content from Pragmatic Play

Roulette wheel
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Pragmatic Play and Flutter Entertainment have extended their online content partnership, supplying the studio’s range of live casino content to Paddy Power and Betfair

Within the integration deal, Pragmatic Play’s range of casino classic table games, such as Roulette, Mega Roulette and Blackjack 14 will become available via the Flutter brands’ online casino pages. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Paddy Power and Betfair are iconic gaming brands in the UK and have a reputation for delivering bold, standout entertainment experiences. Pragmatic Play is proud to make its Live Casino content available to their players.”  

In addition to table games, Paddy Power and Betfair will also gain the integration of Pragmatic Play’s game show titles, including Sweet Bonanza CandyLand, Snakes & Ladders Live, and Mega Wheel, alongside its most recent release Treasure island. 

Andrew Kerr, Head of Gaming at Paddy Power Betfair, added: “Live Casino is an increasingly popular area for players seeking immersive and engaging content. Pragmatic Play stands out as a provider of incredible game show products, and we’re delighted to add their Live Casino content to our offering.” 

While this deal builds on the two entities’ partnership initially formed back in 2019, Pragmatic Play has also recently offered its live casino products to Rank Group and its range of online casino brands such as Grosvenor Casinos and Mecca Bingo