Play’n GO has expanded its content partnership with William Hill, accessing another corner of the operator’s audience by integrating slots into its Italian platform.
Building on an established collaboration that previously saw the supplier’s Book of Dead title integrated into William Hill’s fixed-odds betting terminals, Play’n GO’s range of slot content will now be available via the operator’s Italy-facing online casino brand.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play’n GO, stated: “The Italian market is very important to Play’n GO, and we’re pleased to continue our growth in the region with William Hill, who we’ve already had enormous success with around the world.
“We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.”
William Hill’s Italian player base will benefit from this extended partnership as they gain access to Play’n GO slot releases such as Book of Dead, Rise of Olympus, and Reactoonz.
Valerio Micchio, Head of Commercial at William Hill, Italy, added: “We’re excited to add Play’n GO games to our portfolio, and view them as a natural partner to expand our presence in the region.
“Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”
