Ivan Savić, Head of marketing at Fazi, offers an update on what the land-based casino equipment supplier and online games developer has been up to in 2023. Using its tailor-made approach, the company has established itself as a prolific provider of fan-favourite games, with more to come in 2024.
For those among our audience who might not be familiar with Fazi, can you give us a brief introduction to the brand and what it’s all about?
Fazi is a highly established international games provider, both in the land-based and online segments of the industry. We have been delivering gaming enjoyment and exciting entertainment for all kinds of players for more than 30 years. We are trustworthy creators of sophisticated hi-tech casino equipment and top-performing online casino games.
Our most valuable strength is the powerful and fruitful partnership we establish with our clients worldwide. And our aim is to build long-term relationships, providing superior support and exceptional service to our clients offering more than 150 games in 50 markets worldwide.
Fazi has its roots firmly in the land-based gaming sector, but has successfully made the transition to the online space. Tell us more about this journey.
For more than three decades, FAZI has been one of the constant industry forces in the highly dynamic and ever-evolving environment of the gaming business. As a part of Novomatic group Fazi is growing from local market power to global player gaining influence by building an immaculate reputation as a game-changing provider of innovative solutions and services.
Fazi’s key to success has been the ability to meet the specific needs and demands of every market the brand is operating in. By adopting this tailor-made approach the company has managed to deliver over 150 state-of-the-art online casino games that have become instant fan favourites across more than 50 markets, while continuing to produce an average of three to four new games per month.
What aspects of your experience in the land-based business can you apply to the online gaming sector?
The answer is a simple one. We have successfully managed to take long-lasting tradition and experience in land-base programs and shift them to new emerging industry trends in online casino games production.
What’s the rationale behind launching a new version of your website? And what are the key improvements and new features?
We launched a new dynamic and modern web site www.fazicompany.com with the main aim to portray the full range of our products both land-based and online and to introduce the company portfolio to our potential partners and players. Visitors to the site can access a full lineup of our igaming portfolio, which is also available for playing and discovering all available features across our entire range of games.
What have been the main highlights for Fazi during 2023?
Looking back on 2023, it was a year that saw us concentrate on solidifying our position in the global igaming marketplace. Among the main areas that we chose to focus on was growing the office space in our new Fazi building and expanding the number of employees to more than 200.
What’s next on the agenda for Fazi in 2024 in terms of new product developments?
We’re looking forward to another successful 12 months of innovation and growth in 2024, during which we will be introducing some surprise new product updates in the land-based business. Our customers and partners can look forward to hearing all the news which will be announced at ICE in February.
