Hakob Manukyan
Hakob Manukyan. Image: Imagine Live

Live casino gaming provider Imagine Live is ramping up its output in a bid to meet increasing demand for engaging live experiences by setting out on an expansion strategy in 2024. 

That’s according to Hakob Manukyan, Chief Executive Officer of the firm, which is part of the Digitain Group. Imagine Live is adding to its live studio capabilities in Armenia and has recently opened a location in Romania

Manukyan catches up with CasinoBeats ahead of ICE London 2024 to discuss the supplier’s expansion this year and what delegates attending the event can expect to see from Imagine Live.

CasinoBeats: What is the current capacity of Imagine Live’s studio operations in Armenia and what markets are you currently serving? 

Hakob Manukyan: As of the latest update, our studio operations in Armenia boast a growing team and we currently have more than 500 members of staff. On our markets, we don’t miss any opportunities for expansion, most notably demonstrated as recently, Imagine Live Games received an MGA licence. This is a huge step in increasing our presence and continuously exploring expansion opportunities.

CB: What are the plans to scale your local studio set-up and are there any challenges to that growth?

HM: We have ambitious plans to scale our local studio set-up in response to the growing demand for live casino experiences. Our expansion strategy includes new studios, which follows the increase of tables, of course, and the implementation of new conceptual games. Soon, we will celebrate the opening of our new studio in Romania, which is a testament to our decisiveness about expansion and taking Imagine Live’s premium live casino experience across international borders.

CB: Imagine Live is expanding its studio network; what games and game shows shall be served from the Armenian studio operations?

HM: Our Armenian studio operations will feature an exciting array of live casino games and game shows. This year, we have two ‘coming soon’ game shows that we’ll add to our growing portfolio, as engaging as our multiplier Roulette game ‘Dynamite Roulette’. Two new studios – Blackjack Studio with a new concept and another Asian studio with Asian-themed games such as Dragon Tiger, Baccarat, etc. 

This expansion aligns with our commitment to offering a diverse and engaging portfolio of games to cater to the varied preferences of our partner’s players.

CB: What can visitors to your ICE London stand expect from Imagine Live?

HM: Visitors to our ICE London stand can expect an exciting showcase of our latest game shows. We will unveil a new adventurous game show, ‘Robin The Fair’, and another ‘coming soon’ game show, ‘Roulette Rouge.’ 

Our team will be available to provide insights into our vision, discuss collaboration opportunities and offer live demonstrations. It’s an exciting opportunity for industry professionals to experience firsthand the latest advancements that Imagine Live brings to the Live Dealer Casino market. 

Visit Imagine Live at our stand N5-410 at ICE London.