Golden Whale has formed a partnership with Entain’s platform provider brand Finnplay, providing its AI and machine learning technology to the latter’s client network.
Under the terms of the collaboration, Finnplay-powered brands will be able to access Golden Whale’s proprietary technology, including its Foundation tech layer and LOOPS self-optimisation solutions.
Eberhard Dürrschmid, Golden Whale CEO, commented: “Over the past couple of years, Golden Whale has been refining its technologies to deliver even more powerful results to customers – and having the opportunity to now do so on such a large scale through our partnership with Finnplay will naturally be of significant value to both businesses.
“By integrating our predictive optimisation tools and next-gen infrastructure across all Finnplay-powered brands, we can help customers gain genuine insights into their data and deliver real-time results that will be of great benefit to their retention and engagement figures. As such, it’s an exciting collaboration that we’re very much looking forward to.”
With the duo planning to integrate into Nordic-based Finnplay’s partners services ‘seamlessly’, Golden Whale’s tech offering will look to ‘boost player engagement’ by allowing the Entain brand’s customers to ‘optimise their retention’.
Jaako Soininen, Managing Director at Finnplay, added: “As the leading igaming platform provider from the Nordic region, Finnplay is always looking for ways to add value to our offering and provide customers with new tools that can have a tangible impact on the success of their businesses.
“By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”
