Casino and sportsbook operator and platform provider Soft2Bet has announced the appointment of Nicolás Campano as Sales Director for the LatAm region this week. In a statement confirming the move, the firm cited Latin America as a key region of growth, saying it was “delighted to underline its commitment to the continent”.
Campano’s appointment, said Soft2Bet, is part of a concerted drive to expand the company’s B2B reach and grow its business and market share in Latin America, describing it as “possibly the fastest-growing igaming region in the world currently”.
The new sales director brings significant experience to Soft2Bet, having worked in senior roles with the likes of Play’n Go and Yggdrasil Gaming. His focus will be on developing the firm’s South American client base for its flagship products: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings as well as its slots studio ELA Games.
“I am thrilled to be joining Soft2Bet as Sales Director Latam,” commented Campano. “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in LatAm.”
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolás joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for igaming and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our LatAm footprint.”
Closing its statement, Soft2Bet noted: “With Brazil’s and Peru’s regulation of online gaming set to go live in the near future and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and growing region for the industry.
“It is also a region where localisation and personalisation are key in attracting and retaining players and Soft2Bet’s gamification features are the perfect fit for operators wanting to grow their activities in South America.”
Campano will join the Soft2Bet team at ICE London at Stand S6-210.
