Rio de Janeiro, Brazil

Greentube has grown its footprint in Latin America through the expansion of its partnership with Superbet in Brazil. 

As a result, Greentube’s range of content will go live with the operator in Brazil, as the igaming sector in the region continues to evolve. 

Jelena Popovic, Regional Manager at Greentube, said: “Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there.

“We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.”

Superbet will be enabled to leverage the studio’s range of slots including classic player favourites including Cash Connection – Sizzling Hot, Charming Lady’s Boom and Book of Ra Bingo.

The direct integration via Superbet’s platform marks the collaboration’s debut venture into Latin America together, following ventures into other markets. 

Nicholas Yu, Head of Content & Live Casino at Superbet, said: “Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players.

“We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.”

It comes as Brazil is being touted as one of the most significant emerging markets for the igaming sector after new legislation meant it is set to be regulated for the first time in 2024. 

In a recent episode of the iGamingDaily, it was underlined that the intricacies of the framework are yet to unfold when it comes to the regulation in Brazil. At the heart of this was the inclusion of jackpots and other tools for engagement, which could have been cited as being key to allowing the sector to innovate.