SOFTSWISS appoints F1 icon Rubens Barrichello as NED in Latin America

Rubens Barrichello
Image: Jaggat Rashidi/Shutterstock

SOFTSWISS has announced the appointment of motor racing legend Rubens Barrichello as its Non-Executive Director in Latin America.

The software supplier stated that Barrichello’s success in Formula One, leadership, wisdom, best teamwork practices and deep-rooted sports experience will provide the company with “valuable insights to elevate its sports betting platform and other products to new heights”.

Commenting on his appointment, Barrichello said: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America.

“I am sure my background with the leading racing team will propel the igaming tech leader towards success in the region.”

Barrichello will also be an advocate for responsible gambling with SOFTSWISS alongside its experts, and his appointment is the “next strategic step” for the supplier in Latin America, especially in the Brazilian market.

“SOFTSWISS welcomes Rubens Barrichello on board. Having him join our team is a strategic step for us,” added Ivan Montik, Founder of SOFTSWISS.

“Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.” 

Earlier this month, SOFTSWISS confirmed it had purchased a ‘significant stake’ in Ously Games GmbH, the owner of