SOFTSWISS’ affiliate brand Affilka sees ‘performance boost’ in 2023

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SOFTSWISS’ affiliate management software brand Affilka doubled its affiliate GGR figures in 2023, attributing the successful year to ‘an uptick in partner payments’. 

Affika witnessed almost 100,000 new affiliate account registrations during 2023, accounting for a 176 per cent increase on the year before. 

Not only does this figure represent a fruitful year for Affika, it also represents 43.5 per cent of the company’s total affiliate account registrations since its inception in 2018. 

Attributing the robust performance to increased client capabilities, Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. 

“We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.”

The company’s growth was also signalled through welcoming 120 brands to its partner network, which now contains over 320 companies, and the rise in affiliate account registrations led to over 24 million player registrations across the year. 

Compared to the previous year, the number of new player registrations exceeding 24 million shows an increase of around 240 per cent on 2022’s figures. 

Meanwhile, the number of unique clicks on referral links with Affilka increased by 440 per cent when compared to 2022, player deposit amounts increased by 240 per cent, affiliate payments saw an uptick of 70 per cent and affiliate GGR ‘nearly doubled’. 

Borovaya added: “We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in igaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”