UNIBET has become an official partner of The Professional Fighters League (PFL) and PFL Europe in the UK and France in 2024 and 2025.
The two-year partnership kicks off at the 2024 PFL Europe Paris event on Thursday, March 7 live from Accor Arena. PFL and UNIBET previously partnered at PFL Europe’s Paris event in 2023, which became the biggest MMA event in French TV history.
Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, said: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”
PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development.
“The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe,” said PFL SVP of International, James Frewin. “PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience.”
