‘Elevating tribal gaming experiences’ is key to the tribal gaming sector’s ambitions to take a leading role in embracing new tech as part of the casino experience.
Justin Barrett, Treasurer of the Eastern Shawnee Tribe of Oklahoma, emphasised this as he spoke to Payment Expert about how the gaming journey for players can continue to thrive.
He revealed: “We are focusing on seamlessly connecting online and land-based payment systems and making it easy for players to manage their funds across multiple platforms. It is all about making gaming more accessible, secure and enjoyable so players have a better experience.
“The US market has been slow to adapt to new technology compared to the European market. This can really be seen in how we conduct sportsbetting where the European market is way ahead of us.
“Tribal nations are setting the standard in our brick and mortar casino and adopting new technology is how we will continue to set the standard against commercial properties.”
He went on to detail that through investments in technology and embracing digital platforms such as online gaming and cashless payment systems the industry can grow significantly.
He specifically highlighted the potential impact that cashless gaming can have on the sector and on player engagement – adding: “How many customers have gaming apps on their phones? There is a need for entertainment away from the brick and mortar.
“This also allows the customer to engage with your brand even off property. We are seeing major entertainment venues move towards cashless such as BOK.”
Justin Barrett is one of many North American betting and gaming experts who will be speaking at the SBC Summit North America from 7-9 May, 2024.
Purchase your ticket HERE to gain access to all three days of the event, including the exhibition, conference and exclusive networking parties.You can keep up-to-date with the latest news, speakers & exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North AmericaLinkedIn newsletter.
