Betsson has bolstered its igaming strategy through a new collaboration with BGaming.
The deal means BGaming will provide certified games to the operator under Malta Gaming Authority and Hellenic Gaming Commission licences.
Olga Levshina, CCO at BGaming, commented: “We are delighted to launch with Betsson, a market-leading tier 1 brand in Europe. Our dynamic growth and support from world-leaders businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.”
Through the deal, Betsson will be able to tap into AI-generated graphics to bolster player engagement. Furthermore, the success of the partnership between the two companies was reinforced by a joint branded game created by BGaming – Betsson Plinko.
The partnership, which includes casual games such as Minesweeper XY and Rocket Dice XY, is the latest in a series of integrations for BGaming, highlighting the slot developer’s substantial growth over the last 18 months.
