Betano, the premium brand of Kaizen Gaming, has confirmed the extension of its strategic partnership with the Romanian Football Federation (FRF) until 2030.
It builds on a strong collaboration between the two organisations, as both seek to underline a commitment to the growth of sports in the region.
Furthermore, the current competition season introduced a new format to the Cup, with the goal of bringing the game closer to the fans in the stands and at home.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, Betano parent company, commented: “During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights.
“The new format of the competition has been a great step on that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher as the important increase in audiences and fan engagement is already showing.
“The new multi-year agreement reflects the commitment we have to this competition and to Romanian football and sports. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility.”
As part of the collaboration, Betano has been actively involved in marketing efforts, working alongside an extensive ecosystem of partners, including FRF, media partners and representatives of the teams that qualified for Cupa Romaniei Betano’s group stage.
FRF President, Răzvan Burleanu, added: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup.
“This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football.
“Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup.”
