Kaizen Gaming has united with BVGroup for the expansion of its Betano brand into the UK market. 

Fuelling the expansion, the firm has agreed a plethora of sponsorship deals in recent months as the group elevates exposure and brand awareness ahead of the new market entry, having been announced as an Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024. 

Brent Almeida, CCO of BVGroup, commented on the expansion: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024 and the CONMEBOL Copa America 2024. 

“We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.” 

The launch will see the firm combine its global brand presence with BVGroup’s tech as it places a key focus on inroads into the UK market. 

Furthermore, the operator also laid out that its customers will be able to engage with a range of features, including In-Play Betting, Enhanced Accas, Bet Boosts and a highly responsive Bet Builder product with progressive pricing.

Julio Iglesias Hernando, CCO of Kaizen Gaming, added: “At Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. 

“It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners. A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success. 

“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.”