SBC Summit Tbilisi welcomes EGT Digital as presenting partner for 2024

EGT Georgia has been revealed as the presenting partner for the upcoming edition of SBC Summit Tbilisi, jointly organised by SBC and SMH.

SBC Summit Tbilisi is scheduled for 25-26 June at the Sheraton Grand Tbilisi Metechi Palace. With over 1,500 senior sports betting and igaming executives in attendance, this gathering in Georgia’s capital aims to strengthen ties and provide insights into the ever-changing dynamics of the industry within the rapidly growing markets of Eastern Europe and Central Asia.

Rasmus Sojmark, CEO and Founder of SBC, and Lasha Machavariani, Founder and CEO of SMH, both welcomed the opportunity to collaborate with the market leader.

Machavariani commented: “I’ve seen how devoted EGT Georgia is to nurturing innovation and prioritising client happiness. They’re always at the forefront of technological advancements, elevating standards not only within our local market but across the entire industry. We’re thrilled to see a leader in the country’s land-based and online sectors step into the role of presenting partners in the upcoming edition of our Tbilisi event.”

Sojmark added: “EGT Georgia are market leaders in the country, so their endorsement speaks volumes about their confidence in us and the opportunities presented by this event. Likewise, our endorsement, reflected in welcoming them as presenting partners, demonstrates our trust in them and their position within the industry.”

Established in 2007 as a subsidiary of the EGT Group, EGT Georgia has become a significant player in the local market, particularly in the land-based sector. Recently, the company ventured into e-gaming by establishing EGT Digital. According to company representatives, EGT Digital is receiving overwhelmingly positive feedback from operators.

“EGT Georgia holds an impressive market share of more than 70 per cent, strengthening its position as a leader in the land-based casino sector. Our influence also extends beyond our local stronghold, as we successfully operate in markets throughout the Balkan Peninsula, including Slovenia, the Slovak Republic and the Czech Republic. Such a wide coverage makes us an an ideal partner for an event focused on Eastern Europe and Central Asia,” said Radostina Valcheva, CEO of EGT Georgia and Amusnet Georgia.

Indeed, apart from its status as a local market leader in Georgia, EGT is a member of the Bulgarian Gaming Association (BGA) and holds a variety of licenses, including the Hellenic Gaming Commission license, which allows the company to supply gaming content to Greek operators, and a Class II License from the National Gambling Office in Romania (ONJN).

Amusnet Georgia, part of the Amusnet group of companies, will also be represented at the event. Specialising in online casino games, the company has established a robust presence in the Georgian market over 12 years and boasts a strong portfolio of over 195 titles, including video slots, roulette, video poker and keno.

Through its focus on technology and design, Amusnet Georgia has established numerous partnerships with leading local operators in Georgia and is currently working on its latest technological innovation in the land-based sector; the Type S slot cabinet series.

With a roster of more than 60 exhibitors and sponsors, this year’s exhibition floor is set to experience significant growth. Recognising the pivotal role of local knowledge in navigating Eastern European and Central Asian markets, the event will enrich its program by introducing a half-day conference on the June 25, featuring insights from 60 top professionals from the covered regions. Attendees can also look forward to an abundance of networking opportunities, including a poker tournament, VIP dinners and two evening networking receptions at Tbilisi’s leading venues.

Valcheva added: “The exceptional teamwork between SBC and SMH last year successfully brought together key regional stakeholders, which is exactly what motivated our increased commitment this year. We’re thrilled to participate in this journey and play a role in establishing SBC Summit Tbilisi as an essential event on everyone’s calendar this year.”


Tickets for the SBC Summit Tbilisi are available on the official event website. Currently, the active Early Bird deal provides full access to the event at the price of $200 (a $100 saving from the regular ticket price).

Operators and affiliates are eligible for complimentary admission to the event. Simply complete the operator form and the affiliate form, and the relevant teams will be in touch with you.

Those interested in exhibitor, sponsorship and speaking opportunities are invited to express their interest by filling out this form.