Games Global has formed a strategic partnership with the UFC, gaining the rights to make branded content influenced by the mixed martial arts promotion.
The agreement allows Games Global to produce UFC-branded slots over an initial three-year period, with plans to roll out the premier title in July 2024 following a soft launch in May.
Andy Booth, Chief Product Officer at Games Global, explained: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement.
“Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Games Global is hoping to tap into the over 700 million UFC fans across the globe, as well as the promotion’s 260 million social media followers.
The collaboration announced that the UFC will promote and support the launch of each title via its global marketing ecosystem, offering a lucrative opportunity for Games Global’s slot distribution.
Tracey Bleczinski, SVP of Licencing at UFC, added: “At UFC, we’re always looking for innovative ways to engage with our passionate fan base around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles.
“We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of igaming content, to deliver this world-class entertainment experience.”
As a brand that continues to form various sponsorship deals the UFC has focused on the igaming industry in several agreements of late, with crash game provider SPRIBE becoming an official UFC partner towards the end of last year.