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CRM and loyalty marketing specialist, Xtremepush, confirmed a new strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, placing a specific focus on the igaming industry. 

Tommy Kearns, CEO of Xtremepush, commented: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Purple Square CX’s clients can now also benefit from Xtremepush’s new InfinityAI solution, tapping into marketing techniques. 

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation and CDPs.

Timothy Biddiscombe at Purple Square CX, added: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”