BetMGM UK strengthens EURO 2024 marketing campaign with Laura Woods


BetMGM UK has prepared for the upcoming EURO 2024 tournament by signing sports media and TV presenter Laura Woods as its Brand Ambassador. 

Ahead of the competition’s first game tomorrow night (June 14), Woods will provide insights on the UK sports betting and online casino operator’s website via weekly blogs. 

The TNT Sports presenter will also create social media content on the operator’s betting platforms, while featuring in advertising campaigns centred around the European tournament. 

Sam Behar, BetMGM UK Director, explained: “Laura is the ideal fit for the BetMGM brand as we grow our ambassador network.  

“Her broadcasting career to date has been hugely impressive, entertaining and informing sports fans across the UK week in week out and we’re excited for Laura to share her wealth of knowledge and expertise with our customers.” 

Kicking off the partnership, Woods’ first blog post spoke on the opportunity of working at EURO 2024 as a Presenter for ITV, as well as sharing her opinions on England’s chances to win the tournament. 

Commenting on her new role with BetMGM, Woods added: “I’m delighted to be joining BetMGM as the brand’s newest ambassador, particularly ahead of a huge couple of months in the sporting calendar with the Euros starting in just two days’ time, the Olympics weeks away and, of course, the new Premier League season just around the corner. 

“BetMGM has a strong ethos around responsible gambling – something I’m really passionate about. It’s a really exciting partnership and I can’t wait to get started.”