Rush Street Interactive has tapped into the burgeoning Peruvian market after initiating the launch of its RushBet online casino and sports betting brand in the nation.
Describing the move as a “pivotal step” in its expansion strategy across the Americas, RushBet will reach players in Peru for the first time to offer an array of sports betting and igaming products.
The brand will benefit from its established presence in Peru’s neighbouring country Colombia, as the two nations share key media markets meaning that RushBet may already be known to Peruvian players through advertising on ESPN and DirectTV.
Richard Schwartz, CEO of RSI, commented: “Expanding into Peru is a pivotal step in our mission to become a leading Online Gaming operator across the Americas. This move allows us to leverage our proven operational expertise in Latin America, particularly the brand equity and operational efficiencies we’ve built in the region over the past six years.
“Importantly, Peru shares key media markets with Colombia. Consequently, Peruvian sports fans are familiar with the RushBet brand through its presence on shared television networks including ESPN and DirectTV.
“In addition, Peru’s vibrant sports culture and growing digital economy present an exciting long-term opportunity for RushBet to offer our best-in-class product to a new and enthusiastic audience.”
According to the operator, RSI has become the first operator to be fully licensed under Peru’s new regulatory regime, introduced in November 2023. The company will hope to build on its established Latin American standing, having been live in Colombia since 2018 and in Mexico since 2022.
“We expect Peru to become a key component of our Latin American portfolio, complementing our operations in Colombia and Mexico, and providing a platform for potential further expansion in the region,” added Schwartz.
“Our success in Colombia, where RushBet has become a top-tier brand, has provided us with invaluable insights into Latin American player preferences,” added Schwartz. “We’re excited to bring this expertise to Peru, where we see significant potential for growth in both online casino and sports betting segments.
“This launch is not just about entering a new market; it’s about building on our vision to create an engaging, unique Online Gaming experience across the Americas.”
