Chelsea FC has confirmed a new partnership in Africa with online gaming and betting platform MSport.
The partnership holds ambitions to enhance the presence of both parties in the African market, as they look to grow engagement amongst consumers in the region.
The five-time Premier League champions have a rich history in Africa, with one of its greatest players Didier Drogba hailing from the Ivory Coast. The partnership aims to further strengthen this bond and connect Chelsea FC with its vast fan base across the continent.
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, commented: “We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation.
“Africa continues to be an important region to the club, underpinned by our large following of committed and passionate fans. This partnership underscores our shared ambition to expand our legacy in the African region and provide fans with an engaging and immersive experience.”
MSport has detailed its focus on bringing a unique interface for its African player base, with a strong foothold in countries such as Nigeria and Ghana.
Adrian Cheka, MSport Sportsbook Director, added: “We are thrilled to announce this new partnership with Chelsea FC. This collaboration goes beyond just business; it’s about celebrating and strengthening the natural bond between two winning entities.
“Chelsea FC has a rich history with African players and fans, and together, we aim to push boundaries and set new standards of excellence in the African market.”
