Sports betting and gaming firm Parimatch has confirmed a new collaboration with Premier League side Nottingham Forest.
It’s a deal that will see the operator become the official UK betting partner of Forest throughout the 2024/25 Premier League season.
Paul Bell, Chief Operating Officer at Nottingham Forest, commented: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”
It builds on an extensive partnership portfolio for Parimatch, after the firm had also previously agreed a deal with Championship winners Leicester City FC, as well as former unified heavyweight boxing king, Oleksandr Usyk.
Commenting on the latest deal, the Parimatch press office stated: “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top-flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.”
Further demonstrating Parimatch’s focus on football, the group agreed a landmark collaboration at the start of the year as it signed with the Argentine Football Association (AFA) to become the sports body’s regional sponsor.
The link will enable AFA to strengthen its links with the online gaming sector, as well as receive extra visibility at various corporate sports industry events in Asia.
In addition, Parimatch customers will be able to participate in prize entries for the chance to win personalised AFA t-shirts.
The Parimatch Press Office said: “We are delighted to partner with the Argentine Football Association as its regional sponsor for Asia.
“This collaboration marks a crucial moment for Parimatch as we deepen our commitment to promote football in Asia and provide incomparable services and game experience for fans.
“Our alliance with the AFA allows us to expand our brand footprint and interact passionately with soccer enthusiasts throughout Asia.”
Claudio Tapia, President of the AFA, added: “We thank Parimatch, a leading company in the gambling industry, for its decision to join the Argentine football family as regional sponsors of the Argentine National Team in the Asian region. Steps to expand its presence, consolidate strategic markets and forge alliances with leading companies in each sector.
“This agreement allows our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a regional sponsor of our Association.”
