Three of the biggest US gaming brands are about to roll out a new product offering from awager that aims to deliver the familiar experience of a land-based casino online, using live-stream technology for physical game machines. The company’s Ilana Bar-Or explains more about this exciting new move and other product developments, while providing a glimpse into the future roadmap.
Hi Ilana, by way of introduction, tell us about your role at awager and how you came to work with the company.
My experience in igaming spans more than 17 years. During this time, I’ve held various senior-level positions, including Head of Product Management at 888 and VP of Products at Neogames.
I’ve known Roy Greenbaum, awager’s CEO, for many years and he’s someone I’ve looked up to and respected for a long time. I’ve also seen his passion for developing awager and the vast interest it’s received from other leading brands within the industry. Therefore, when I was presented with the opportunity to be part of this innovative company that is truly looking to revolutionise the industry, I was happy to join.
What excites you most about awager’s brand and product portfolio development?
I truly believe awager’s products will transform the gaming industry. The transition of brick-and-mortar players to online has been a long-standing challenge, with many companies trying to replicate the genuine casino experience and often “digitally” falling short. awager’s proposition is different; it’s a real machine, a live stream, which lets us offer familiar experiences to the most valued land-based players. Using awager, brands can now transition their most top-tier land-based players to online, allowing them to play their favourite physical games anytime, anywhere.
That’s quite an offering! Could you walk us through the current stage of awager’s product offerings and how they deliver on it?
After enjoying great success in several North American casinos, we are now working on our third iteration of the product after a fantastic reaction and high demand for our technology.
The most notable feedback we got from customers was that our technology delivered impressive performance, especially the retention rates which surpassed expectations and which is vital when operators are looking at new products to market.
I believe this latest version will be a game-changer and will be rolled out globally. It will also enable us to demonstrate our technology in the best possible way, offering a familiar and almost identical experience to a land base casino, complete with multiple camera angles, a chat option, full touchscreen support, 4K video quality, minimal lag, high-quality sound capture, and much more. The main concept is to provide the closest experience to a physical casino in an online setting, and this version will deliver just that.
You’re set to launch with the three biggest brands in the US, which is a significant milestone. What should we expect?
This launch marks a significant milestone for awager. We have developed a unique product that is fully customisable, ensuring that each operator receives a product that is tailored and aligned to their specific brand and preferences and, most importantly, audience. This flexibility allows us to deliver a highly personalised experience that resonates with players and maximises engagement.
Glimpsing into the future, what’s the outlook for awager on the product development front? What can the industry expect to see in the coming months in the way of new and innovative offerings?
Our roadmap is filled with new features that will be designed to enhance the overall player experience with elements that have previously been challenging to bring online – until now. We’re leveraging insights and pushing boundaries to integrate proven strategies from the land-based casino world into the digital space. While I can’t disclose everything, we know that our offering will be particularly suited to the high-value players. We aim to help operators address their players’ needs and experiences, and that is the direction in which we will enhance and expand our technology.
