Vsevolod Lapin, Deputy CEO at Playson, discusses how the company’s new messaging strategy reflects on its ability to deliver more value for operators worldwide.
I am excited to announce a new milestone in our company’s journey. We are unveiling a new slogan and communication that reflect our evolution, ambitions, and commitment to delivering business value to our partners and players. Our new slogan, ‘GET MORE!’, encapsulates the essence of what Playson stands for and the exceptional experiences we offer.
Why ‘GET MORE!’?
The new slogan succinctly communicates the added value of Playson’s products and services. This slogan embodies four critical aspects of our business: game production, technology and infrastructure, partnerships, and compliance. Each of these pillars contributes to our mission of providing more to our partners and players:
1. Game production: a sensory delight
At Playson, we pride ourselves on creating games that are not just played but experienced. Every game we produce is meticulously crafted to evoke genuine emotions and offer the most enjoyable experience possible. Our commitment to perfecting visuals, sounds, and animations ensures that each game is a passionate creation designed to captivate and entertain. “GET MORE!” reflects our dedication to delivering immersive, high-quality gaming experiences.
2. Technology and infrastructure: innovation meets reliability
While innovation is at the heart of our growth as a tech company, Playson is dedicated to providing field-tested products and solutions that boost our partners’ performance without sacrificing reliability. We believe that technology’s true value lies in its ability to generate profits and unlock new possibilities for our partners. Our slogan, “GET MORE!”, emphasises the tangible benefits our technology brings to businesses, ensuring that every development adds value and opens doors to new opportunities.
3. Partnerships: cultivating a thriving network
Playson is committed to creating a fertile environment for partnerships, where knowledge sharing and best practices drive mutual success. Our goal is to establish a thriving network of like-minded individuals who collaborate to gain a competitive edge. “GET MORE!” signifies our dedication to fostering a community where partnerships lead to continuous shared growth.
4. Compliance: trust and credibility
As the igaming industry continues to grow, finding trustworthy and credible partners is more important than ever. Playson is enhancing and modernising its regulatory procedures to establish itself as a reliable partner in the industry. Our internal code of conduct is based on honesty and integrity, and we expect the same from our partners. ‘GET MORE!’ underscores our commitment to compliance and our role as a dependable partner for business expansion across the multiple igaming markets.
Conclusion
The launch of our new slogan and communication marks the next chapter in Playson’s story. ‘GET MORE!’ is not just a slogan; it is a promise to our partners and players that we are committed to delivering exceptional value and experiences.
We invite you to join us on this exciting journey as we continue to push the boundaries of what is possible in the igaming industry. Together, we will ‘GET MORE!’ and achieve greater heights than ever before.
