Igaming affiliate, GamblingSites.com is looking to “shake up online gambling”, bringing a Rotten Tomatoes style rating system to casinos and sportsbooks.
In order to expand the review system within the igaming industry, the affiliate site has launched its “Jackpot Meter”. It gathers real insights from both everyday players and seasoned pros to deliver a full spectrum of ratings across some of the most popular betting sites.
Mapping out the criteria for the platform, it revealed it will focus on bonuses, banking options, game libraries, and the site’s overall impression on current reviewers.
Banking options have been cited as key for the player experience, with flexibility and efficiency being crucial to whether a player enjoys the overall user experience.
Underlining the need for transparency, GamblingSites.com stated in its release: “Gone are the days of questionable, biased reviews — GamblingSites.com’s data-driven “Jackpot Meter” sparks a new wave of transparency and trust within the industry, giving players the tools to be confident and secure in their betting options.”
Every casino and sportsbook site featured on GamblingSites.com gets its own badge of honor (or shame). Here’s how the scores are ranked:
- All-In Jackpot Certified: The best of the best! Sites with an approval rating of 85% or higher earn the All-In status, the highest status of trust a gambling site can benefit from.
- Jackpot Certified: A solid win. Sites that earn the Jackpot status have an approval rating of 60% or higher, making them a high-quality betting option with minimal negative reviews.
- Bust: Womp womp. Sites that earn the Bust status hold a below-average satisfaction rating of 59% or lower, so players know to steer clear.
Information on the site is heavily focused on data-driven aggregated reviews and provides gambling information to players worldwide.
The launch comes at a time when market competition continues to intensify and players are increasingly reliant on affiliates to ensure they land the best experience possible.