THE PULSE OF THE CASINO INDUSTRY

Betsoft Gaming content live with operator Pinnacle

Betsoft Gaming is to supply its collection of popular slot titles to online gaming brand Pinnacle.

Pinnacle, a high-profile e-sports betting operator, also offers slots, live casino and table games in a number of European markets.

Caroline Danielsson, account manager at Betsoft, said of the distribution agreement: “Pinnacle has a longstanding reputation for player satisfaction in sports and e-sports betting, so when it began to significantly improve the quality and variety of its slot games, the company chose its partners carefully.

“We are proud to see Betsoft’s games added to Pinnacle’s carefully curated portfolio and we are confident that players will find our standards of quality and choice compelling.”

Under the agreement, Pinnacle will also gain access to new Betsoft games as they become
available.

Pinnacle CEO Paris Smith commented: “Betsoft is one of the most recognisable names in the igaming industry and we are thrilled to be working with them.

“Today and tomorrow, we want to offer our players the best possible experiences: that means embracing the newest innovations, and integrating the best and most popular games.

“We strongly believe that our partnership with Betsoft will be essential in
achieving all those aims,” said Smith, “and we look forward to a long and productive relationship between our two businesses.”

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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