Mobile social poker operator KamaGames is celebrating a significant milestone, after confirming its global player base now exceeds 100m players, “making Pokerist one of the most popular social games in the world.”
Starting the year with a 95m figure, the firm has now rounded that number to three figures in the first quarter of 2018, which it attributes to innovation, retention and engagement and successful collaborations.
Andrey Kuznetsov, CEO of KamaGames, said: “We are very proud to have reached this milestone. This vast international audience is a clear reflection of the hard work from every member of the KamaGames team.
“From development, to marketing, to user acquisition and everyone in between, I am immensely proud of what we have achieved as a company. I’m also grateful to all of our players, who helped make Pokerist one of the most fun and engaging multiplayer experience any gamer can have.”
Further detailing reasons behind its success, the targeting of a wide and more casual audience through its Pokerist Party model features, in addition to new slot games, was one area of success lauded.
In addition to this was a player centric focus, giving customers access to fresh daily content, game modes, themed events and tournaments, features and completely new games.
Finally a number of successful partnerships were embarked upon last year, with firms such as Facebook, Yoozoo and Poker Night in America, which it attributed to continuing to attract new players each day.
A more detailed look into the figures behind the 100m users sees an 84%-16% split in male to female gender distribution, while Europe boasts the majority of players with 40.7%.
Following this is North America (22.9%), Asia (17.9%), Latin America (9%), Middle East (5.8%) and the rest of the world (3.7%).
In terms of the average revenue per user, the top five markets are listed as the UK, United States, Germany, Switzerland and Singapore.