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Global Gaming has boosted its marketing capability in Sweden with the appointment of media agency Tre Kronor Media.

The move will support growth and expansion as Global Gaming looks to increase market share in Sweden before re-regulation next year.

The partnership will involve all of Global Gaming’s active B2C brands in the Swedish market, including Ninja Casino and latest brand, SpelLandet, which recently launched on a Malta licence.

Tre Kronor Media is the seven-times winner of the Media Agency of the Year Award, including for the last three consecutive years.

Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming.

“Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.

“With the addition of to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”