Online content developer Yggdrasil Gaming has expanded its partnership with Betsson after agreeing a new comprehensive deal with the operator.
The agreement extends the collaboration between the two companies into a number of new regulated markets, including Denmark, Italy, Latvia and Spain.
Italy is the first of these new markets to go live, with Yggdrasil content now available via Betsson’s starcasino.it brand.
Yggdrasil CEO Fredrik Elmqvist said: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.
“Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”
Betsson Group’s Andy Broughton Braithwaite added: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”
