Global Gaming has appointed Lars Kollind as it’s head of B2B, which will see his “extensive industry knowledge” spearhead the company’s offering, whilst bolstering growth objectives and ambitions across the iGaming industry worldwide.

Kollind, who will take up his newly created role at Global Gaming’s office based in Sliema, Malta, joins from Aspire Global where he served as global sales director.

Kollind stated: “I could not think of a better time to join Global Gaming, as the organisation seeks to grow, it seems natural to add a new vertical in the B2B product.

“Drawing from the success story that is, our goal is to keep on focusing on innovation and enhancing the user experience.

“As a consequence, our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos.”

The appointment follows a recent wave of new additions from Global Innovation Group, which saw Duncan Snaith join as head of development, Josie Cassar as head of payments and Shireen Haddadeen as head of CRM.

Mark Wadsworth, Global Gaming chief product officer and MD Malta, said: “Lars joins us to take complete business ownership and development of our B2B offering.

“His experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for continued growth of Global Gaming.”